This week I was reminded what it takes to sell ones craft. Last night, the Pajama Factory hosted our local chamber of commerce PM Exchange. I couldn't believe it when several businesses backed out at the last minute. I wanted to scream, "Are you crazy?"
Whether your just getting started selling your craft or you've been in business for years, there is always room to grow and stretch to a new level. It means reaching new customers, making new connections. Yeah, it's called networking.
Those businesses that backed out would have been better off cutting the left arm of their business off than to miss an opportunity to stretch.
That's what going the extra mile is all about.
When the day is over and there is still work to be done, it's the artist, author, or business owner who spends another hour working that goes the extra mile. It's the sales man who helps you even though he's on his lunch break or his shift is ending in 5 minutes and he knows helping you will mean being late getting home for that family dinner.
See what it is all about? Stretching, growing, pushing yourself for just one more sentence on that last chapter your writing, or finishing the hem of skirt before calling it a day.
No one said going the extra mile was easy. It might even hurt at times, but when it's over we're better known brands, well respected for our work ethic, and appreciated by those we were willing to spend extra time assisting.
How have you gone the extra mile lately in selling your craft?
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