Lending Your Blog, Would You Do It?

This week I've been flittering over the web in search of several items for back to school. A new dress for my preschooler, a dance tote, and a rain jacket. I normally turn to etsy and artfire first and eBay last. Sorry Ebay, that's just how I shop.

I ended up getting the dress and tote from two different shops on Etsy. I'll share them in the weeks to come, once they've been received.

However, today I came across an interesting idea -- borrowing someone else's blog in order to promote your business and "borrowing" that blog's readership.

Would you lend out your blog?

Borrowing someone else's blog is beneficial to those selling their craft because you get to introduce your product or brand to new traffic.  But you're not the only one who receives the benefit, as the blog's owner will requires people follow their blog in order to win a prize that they did not have to put forth. Hence, the price of borrowing the blog is a price from you. (note: you want to make the prize worth wild to the reader. Something that says, yes I want that!)

For example, a popular blog that I follow called Tea Rose Home, recently lent her blog for such an occasion.

How does it work?

Usually a blog owner puts a call on Twitter or Facebook for people willing to put forth a prize for a giveaway day. You replied back "Yes" and then submitted the materials to them at a later date  you both agree on.
This is the day they post about you on their blog, and you agree to send them or a lucky reader a fabulous prize from your handmade collection or publications.

The blog owner determines how long they want to run a promotion on you (feature you in their blog posts) and sometimes may even dictate the rules in which to commenters can have a chance to win your prize. The blog owner picks the winner. The winner's info is sent to you, the promoted,  and you fulfill the prize promise.


Sometimes, it's the other way around and you may find yourself contacting the blog owner.

You can even contact your friends with blogs that have different types of readerships. You may find yourself borrowing a few readers and building up your own readership at your own blog and increasing sales from selling your craft online.

If you are an Etsy seller, your Circle may expand and your items become more favored. 


Done right, this may just be a fun experience for both you and the blog lender.


If you're willing to lend your blog or looking for someone to borrow from, post below, hopefully you'll all be able to find a match for a great blog hop.


And we'll leave "Blog Hop" for another post on another day.

Happy Selling Folks, stay safe this weekend if you're amongst those in danger by the wild fires or wading through the flooding.